October 15 - November 19

Get a deep understanding of product development in this 10-workshop course

The Nature of a Product

7000+

managers and product owners mastered new skills

30+

companies chose the course for their product teams

It's like quantum mechanics, but of product development

The main rule of a modern product development is simple:

Everybody wants to get the same result with less effort.

Actually, it’s simple. And bloody hard at the same time.

Hi, I'm Evan

And I'm a passionate product manager. I've always wanted to find the answer to the simple question — "How to create products that people would buy?". I believe the aspects of this answer are brain function principles, behavioral psychology, economics, physics laws, and the mentality of the team creating the product.

For five years, I've been developing a framework that considers all of these aspects. And I'm doing my best to make it clear to anyone from an IT specialist to somebody with no IT background: a farmer, a local businessman, or his employee. Literally anyone.

Working system out of a pure mess

I'm here to make product management and development as clear as day. No, I won't share some cheat codes to show off in front of your stakeholders. Instead, I give you a clear and arranged logic of how to make the right management decisions to achieve your goals.

Before course

Your brain is full of frameworks, but you don’t know how to use them.
You are unsure about your decisions because you can't rely on a framework mess in your head, so you decide to take intuitive steps, make mistakes and turn the panic mode on. And you fail.

After course

You have a working system of different frameworks and flawlessly use it.
You're confident about your decisions because you know how to make them. Whatever happens, you're doubtless. And you win.

Who chooses my course

Specialists

Startupers

Heads and managers

Specialists

Task

I’ve heard a lot about the Jobs To Be Done framework, but it seems complicated. I want to quickly master it to solve challenging tasks.

Solution

Jobs To Be Done is the core of the course. Don't skip classes, do your own research—and you'll handle it.

Task

I want to level up as a specialist, but my knowledge is patchy. I want to combine them into a system to solve problems more effortlessly and quickly.

Solution

We'll analyze a whole bunch of cases and examples during the course. They’ll help you understand the basics of any product solution.

Task

I'm going to become a product manager. I'm looking for a course that will give me the basic knowledge for this job.

Solution

This course provides a fundamental understanding of product management. Every class and practice will make your way easier and clearer.

Startupers

Task

We're competing with stronger competitors and failing. I want to get a long-term strategy to compete and succeed.

Solution

Product strategy is the culmination of the course. If you're looking for working tools to win the market — you'll get them.

Task

I need to find a solvent audience segment to make my first sales — the sooner and cheaper, the better. I really want to increase the chance of our success.

Solution

One of the main goals I help achieve during the course is finding a solvent audience segment. I teach students how to validate segment and product hypotheses quickly and cheaply.

Leads
and managers

Task

My team is a nightmare now — I have to micromanage each step of whatever the guys do. I want them to deal with tasks more effectively by themselves.

Solution

Every course participant understands the decision-making logic and makes a giant step toward accomplishing their business tasks. It results in better self-reliance while solving business problems.

Task

We have a great product to launch, but I'm not sure if my team will make it and find a solvent audience segment.

Solution

Creating a product always starts with finding your audience and defining its needs. Also, it's one of the most important parts of the course. The graduates have already launched hundreds of products with the help of the research they've done. So, fear not, your team will launch a fantastic project with a clear core audience.

Perks and skills you'll get

17 easy-to-understand product strategy mechanics to stop competing by marketing budgets.

Understanding what's on a client's mind and why people buy what they buy.

Simple algorithms for improving conversions, increasing average check and retention rate.

Understanding that a product strategy is no magic but a solid algorithm.

The skill of segmenting the market with the help of the Jobs To Be Done framework.

Understanding how the dopamine feedback loop works, affects multiple unconscious needs, and helps you create better products.

Knowledge of how to create products for specific segments and make them be like: "Shut up and take my money!"

Ability to conduct JTBD interviews, UX tests, and interviews to help you create products that people would buy.

The skills of working with customers' emotions — the things that influence all their decisions.

Hope you're not tired of scrolling yet. We're just getting started!

Choose how deep you want to dive into product development

Standard level

Number of participants: 20

You take part in all workshops and classes.

Every day you work on different cases to master your skills.

I will give you my feedback on your JTBD interview.

I design the research for your project in a text format or send you a chapter from my book that will help with it.

I answer your questions in text or voice messages. Usually, within a day.

Lifetime access to all the recordings and course updates.

Price

$646

Practice+ level

Number of participants: 25

Everything that's in the "Standard" and more:

3 group Q&A sessions.

4 group practices:

JTBD-interview for segments search;

JTBD-interview for a product search;

client's job description;

conducting UX tests.

Private chat where I answer your questions as soon as possible.

Price

$970

Research help level

Number of participants: 3

Everything that's in the "Practice+" and more:

I will design the research personally for you on a conference call with other participants of the same level.

The course curator will give feedback on the two of your interviews.

Two more calls:

The first one is after you've done your 8 interviews. We analyze them and update the research if needed.

The second one is at the end of the research. We analyze the results and make final conclusions.

If you're going to study with your team, buy them "‎Standard" or "‎Practice+" packages. That will be enough to reach all your product goals.

Price

$2696

Sold out

I will involve you in studying

I know studying is always challenging, so I do my best to engage you. During the workshops, you'll solve various cases. Between the workshops, you'll get answers to all your questions. You'll learn some really unique things in the first minutes of workshops before we start the record. It will help with the motivation to jump on the call in time.

This course is perfect for a product launch

So, you're going to launch a new product, but you're not sure there's an audience for it. Okay, that happens.

How the course can help with such problems:

1. I will design the research personally for your product.

2. You'll master a simple and reliable algorithm for finding a solvent audience segment.

3. You'll get feedback on your first interviews. Moreover, with the "Practice +" package, you'll also practice hosting these interviews to feel sure about your future success.

4. During the Q&A sessions in the "Practice+" plan, you'll get answers to all your questions and feedback on your research's first results.

JTBD-интервью

UX-тестов

решенческих интервью

Timetable

First week

Introduction to Jobs To Be Done

2nd of June (Thu) / 18:00-20:00 MSK

Goals, structure and practice of the training.
Why do we need the Jobs To Be Done framework?
How to describe work.
Why and when customers will switch from one solution to another.

Customer segmentation

5th of June (Sun) / 12:00-14:00 MSK

How convenient it is to segment customers using Jobs To Be Done.
How to find segments using JTBD exploration.
How customers move from segment to segment and how our business can benefit from this knowledge.
Three large JTBD cases / segment search practices.

Second week

Q&A session

7th of June (Tue) / 11:30-13:00 MSK

Only for participants of the “Practice+” tariff!
I will answer any questions in the context of the training and your current business challenges.

Hey, how to make a product?

7th of June (Tue) / 18:80-20:00 MSK

What, in essence, are "features".
What is Transaction Cost and how does it determine how products develop over a 10-50-100 year horizon.
ABCDX segmentation: how and for what tasks to apply it.
The first mechanics of product strategy.

How to work with return, conversion and average check

11th of June (Sat) / 12:00-14:00 MSK

Fundamental understanding of how customers move from one product to another and what is conversion, average check and return.
Typical fatal mistakes when searching for a client segment, which do not make it possible to increase the return of clients.

Third week

Q&A session

13th of June (Mon) / 12:00-13:30 MSK

Only for participants of the “Practice+” tariff!
I will answer any questions in the context of the training and your current business challenges.

Riskiest Assumption Test and the hypothesis testing process

14th of June (Tue) / 18:00-20:00 MSK

Why you need the Riskiest Assumption Test.
Basic principles of the hypothesis testing process.
Process examples.

Product strategy. Part 1

18th of June (Sat) / 12:00-14:00 MSK

Why you need a product strategy.
The first 8 mechanics of a product strategy.
Each participant will learn to apply these mechanics either on their own products as a result of their research or public research from the "Research" tariff.

Fourth week

Q&A session

20th of June (Mon) / 11:30-13:00 MSK

Only for participants of the “Practice+” tariff!
I will answer any questions in the context of the training and your current business challenges.

Product strategy. Part 2

21th of June (Tue) / 18:00-20:00 MSK

The remaining 10 mechanics of product strategy, including 6 mechanics of bringing the product to market.
I will combine all the training tools into a system.

Fifth week

Final Q&A session

27th of June (Mon) / 11:30-13:00 MSK

Only for participants of the “Practice+” tariff!
I will answer any questions in the context of the training and your current business challenges.

First week

Introduction to Jobs To Be Done

2nd of June (Thu) / 18:00-20:00 MSK

Goals, structure and practice of the training.
Why do we need the Jobs To Be Done framework?
How to describe work.
Why and when customers will switch from one solution to another.

Customer segmentation

5th of June (Sat) / 12:00-14:00 MSK

How convenient it is to segment customers using Jobs To Be Done.
How to find segments using JTBD exploration.
How customers move from segment to segment and how our business can benefit from this knowledge.
Three large JTBD cases / segment search practices.

Second week

Q&A session

2nd of June (Thu) / 18:00-20:00 MSK

Only for participants of the “Practice+” tariff!
I will answer any questions in the context of the training and your current business challenges.

Hey, how to make a product?

5th of June (Sat) / 12:00-14:00 MSK

What, in essence, are "features".
What is Transaction Cost and how does it determine how products develop over a 10-50-100 year horizon.
ABCDX segmentation: how and for what tasks to apply it.
The first mechanics of product strategy.

First week

Introduction to Jobs To Be Done

2nd of June (Thu) / 18:00-20:00 MSK

Goals, structure and practice of the training.
Why do we need the Jobs To Be Done framework?
How to describe work.
Why and when customers will switch from one solution to another.

Customer segmentation

5th of June (Sat) / 12:00-14:00 MSK

How convenient it is to segment customers using Jobs To Be Done.
How to find segments using JTBD exploration.
How customers move from segment to segment and how our business can benefit from this knowledge.
Three large JTBD cases / segment search practices.

Second week

Q&A session

2nd of June (Thu) / 18:00-20:00 MSK

Only for participants of the “Practice+” tariff!
I will answer any questions in the context of the training and your current business challenges.

Hey, how to make a product?

5th of June (Sat) / 12:00-14:00 MSK

What, in essence, are "features".
What is Transaction Cost and how does it determine how products develop over a 10-50-100 year horizon.
ABCDX segmentation: how and for what tasks to apply it.
The first mechanics of product strategy.

All timetable

First batch

33rd online training

First week

Why people buy: evolutionary background and how to work with the customers' unconscious needs + Introduction to Jobs To Be Done

7:00-9:00 PT / 10:00-12:00 ET / 15:00-17:00 GMT+1

15 October (Tue) / 09:00-11:00 GMT+1

Basic computational processes of the brain and how they affect decision-making.
What are emotions? Why is it essential to work with them?
Basics of Jobs To Be Done: what is a job, types and hierarchy of jobs.

Q&A session*

17 October (Thu) / 09:30-11:00 GMT+1

7:00-8:30 PT / 10:00-11:30 ET / 15:00-16:30 GMT+1

Only for participants of the "Practice+" and "Research help" packages.
I’m answering your questions about the course and your current business tasks.

Audience segmentation

18 October (Fri) / 09:00-11:00 GMT+1

7:00-9:00 PT / 10:00-12:00 ET / 15:00-17:00 GMT+1

How to easily segment your audience using Jobs To Be Done?
How do customers change segments, and how can your business benefit from it?

Second week

Finding your audience segment. Accurately and error-free.

21 October (Mon) / 09:00-11:00 GMT+1

7:00-9:00 PT / 10:00-12:00 ET / 15:00-17:00 GMT+1

Logics and process of the segment research.
We discuss different cases of searching for segments together.

Q&A session*

23 October (Wen) / 09:30-11:00 GMT+1

7:00-8:30 PT / 10:00-11:30 ET / 15:00-16:30 GMT+1

Only for participants of the "Practice+" and "Research help" packages.
I’m answering your questions about the course and your current business tasks.

How to develop an existing product. Part 1: what is a feature?

24 October (Thu) / 09:00-11:00 GMT+1

7:00-9:00 PT / 10:00-12:00 ET / 15:00-17:00 GMT+1

What makes a feature?
What's Transaction Cost, and how does it affect product development in the upcoming 10-50-100 years?
ABCDX segmentation and using it in your tasks.
The first mechanics of a product strategy.

Third week

How to develop an existing product. Part 2: solving typical product tasks

27 October (Mon) / 09:00-11:00 GMT+1

7:00-9:00 PT / 10:00-12:00 ET / 15:00-17:00 GMT+1

How to find an audience segment for the product and figure out its core value?
How to increase an average check and boost win-back?
What's conversion, and how to improve it?

Q&A session*

30 October (Wen) / 09:30-11:00 GMT+1

7:00-8:30 PT / 10:00-11:30 ET / 15:00-16:30 GMT+1

Only for participants of the "Practice+" and "Research help" packages.
I’m answering your questions about the course and your current business tasks.

Product Strategy. Part 1

7:00-9:00 PT / 10:00-12:00 ET / 15:00-17:00 GMT+1

31 October (Thu) / 09:00-11:00 GMT+1

What makes a product strategy, and why do you need it?
5 mechanics of the product strategy.

Fourth week

Product Strategy. Part 2

4 November (Mon) / 09:00-11:00 GMT+1

7:00-9:00 PT / 10:00-12:00 ET / 15:00-17:00 GMT+1

Ten more mechanics of the product strategy, including 6 mechanics of the product launch.
I combine all the tools into one reliable and sound system.

First week

Why do people buy: evolutionary background and how to work with people's unconscious needs + Introduction to Jobs To Be Done

12 July (Tue) / 17:00-19:00 MSK

Basic computational processes of the brain and how they affect human decision making.
What are emotions and why is it important to see them and work with them.
Basics of Jobs To Be Done: what is a job, types and hierarchy of jobs.

Practice*

14 July (Thu) / 18:00-20:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
Practice with the course curator Vadim Glazkov, where you'll train the key skills.

Customer segmentation

16 July (Sat) / 12:00-14:00 MSK

How to segment your customers easily using Jobs To Be Done.
How customers move from segment to segment and how your business can benefit from this knowledge.

Second week

Q&A session*

18 July (Mon) / 11:30-13:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
I’m answering any questions in the context of the training and your current business tasks.

How the product team can find the segment and not make mistakes in the process

19 July (Tue) / 17:00-19:00 MSK

Logics and process of the segment research.
We go through cases of searching for segments together.

Practice*

21 July (Thu) / 18:00-20:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
Practice with the course curator Vadim Glazkov, where you'll train the key skills.

How to develop an existing product, part 1: what is a feature?

23 July (Sat) / 12:00-14:00 MSK

What are “features” in their very essence.
What is Transaction Cost and how does it determine how products would develop in future 10-50-100 years.
ABCDX segmentation, how and for what tasks to apply it.
The first mechanics of product strategy.

Third week

Q&A session*

25 July (Mon) / 11:30-13:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
I’m answering any questions in the context of the training and your current business tasks.

How to develop an existing product, part 2: solving typical product tasks

26 July (Tue) / 17:00-19:00 MSK

How to find a segment of customers for whom our product is valuable and what is the value of the product.
How to increase return and average check.
What is conversion and how to increase it.

Practice*

28 July (Thu) / 18:00-20:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
Practice with the course curator Vadim Glazkov, where you'll train the key skills.

Product Strategy. Part 1

30 July (Sat) / 12:00-14:00 MSK

What is a product strategy and why do you need it.
The first 5 mechanics of a product strategy.
Each participant learns to apply these mechanics either on their products as a result of their research or on public research from the "Help with Research" plan.

Fourth week

Q&A session*

1 August (Mon) / 11:30-13:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
I’m answering any questions in the context of the training and your current business tasks.

Product Strategy. Part 2

2 August (Tue) / 17:00-19:00 MSK

The remaining 10 mechanics of the product strategy, including 6 mechanics of bringing the product to the market.
I bring together all the training tools into one system.

Practice*

4 August (Thu) / 18:00-20:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
Practice with the course curator Vadim Glazkov, where you'll train the key skills.

Lecture by Vadim Glazkov "Peculiarities of conducting research in international markets"

6 August (Sat) / 12:00-14:00 MSK

How to find respondents in Western markets — in the US and Europe.
What are the differences of conducting an interview "there".
Useful tools for conducting research with English-speaking markets.

Fifth week

Final Q&A session*

8 August (Mon) / 11:30-13:00 MSK

Only for participants of "Practice+" and "Help with research" plans.
I’m answering any questions in the context of the training and your current business tasks.

All timetable

Join
the online course

Any questions or special cases? Send us an email at ivan@zamesin.me

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Let’s sum it up!

I didn't have well-structured knowledge, did I?

Well, you probably didn't. But now you certainly have it, and your skills are so advanced that you can help your colleagues and stay confident even under the most challenging deadlines.

And I didn’t know how the client thinks and makes decisions, right?

Yes. But now, you can segment the audience and offer its solvent segments a relevant product.

But, in the end, how do I create the product?

Now you can answer this question by yourself. The course is all about it. Moreover, you've already mastered your skills in real life.

Reviews

revenue $1.4bn
8 842 employees

Alena Malyuchenko

ex Head of T&D at Mail.ru

“Van's course on CustDev is one of the few courses from an external speaker with a 5-point rating for practical applicability. Our employees are very picky on the content and expertise of the speaker, so such rating indicates a very high quality of the course”.

revenue $109m
1 000 employees

Sasha Nikishenkov

Art-director at hh.ru

“One of the few courses where informational and practical parts finally meet. Lots of humor, personal experience, and practical advice. I definitely recommend taking the course. Thank you very much, Evan!“

revenue $54m
10 602 employees

Khariton Matveev

CPO at SkyEng

“Evan can hold attention and not only gives you information but also develops the skills.”

revenue $12m
606 employees

Nikolai Khlebinsky

CEO & co-founder at Retail Rocket

"Evan Zamesin's course on Jobs To Be Done and product management is a part of the Retail Rocket's development program for product owners."

revenue $52m
900 employees

Mikhail Vasiliev

CPO at cian

“My goal was to synchronize product managers, project managers, researchers, and designers from different teams to provide them with a new approach to identifying users' needs, assessing and prioritizing them, and finding a solution. Finally, we achieved the goal: we rebuilt our teams and got our own research department.”

Valeria Rozov

Former CPO Qlean

“After the course, Qlean product managers, designers, and analysts can host thorough interviews. They have no more barriers in communication now, they know where to find respondents, conversations themselves are more practically-oriented, and we get much more insights now.”

revenue $12m
606 employees

Melor Kurdovanidze

Former Product Manager at Vkusvill, now TravelPayouts

“Thank you, Evan Zamesin, for the coolest course! A ton of useful information, great presentation, and amazing community.”

David Mandelstam

Former CPO at Muse Group: Ultimate Guitar and more

“I recently took a course from Evan Zamesin and immediately set off for an interview. It's a very cool course. Many thanks to Evan.”

revenue $1.61bn
26 008 employees

Alexander Egorov

Product Owner at Alfa Bank

"The most valuable course in the last 5 years".

revenue $34.2bn
82 900 employees

Lola Kristallinskaya

Head of the Center for Design and Development of Products Gazprom Neft

“The course is absolutely cool, top class”.

Ilya Kuleshov

Co-Founder at Beseda, former Product Manager at Samokat

“If you don't communicate with the user but want to — just take the course. If your communication is worse than you want it to be — just take the course. Evan provides a solid basis. I took it with my whole team, and we all loved it.”

Artur Gainullin

Executive Director at Cryptogramm

“The course is awesome. The quintessence of knowledge is not just about Jobs To Be Done but about research and product vision in general. Highly recommend it!”

revenue $47.343
213 employees

Nikita Larionov

Product Owner at Sravni

“The course is a blast! The quality of the content and its dynamics go off the scale. There's a burning desire to conduct interviews after each lecture. There were days when I had four hourly interviews in a row. Wow! My hands are still sweaty.”

revenue $339.3m
700 employees

Alexey Popov

Former Business Owner at Aliexpress

“The course by Evan Zamesin is great, but it requires certain endurance. But, in the end, it's worth it, and you get much closer to the truth.”

revenue $2.1bn
9 000 employees

Oleg Bychkov

Former Product Owner at Tele2 and Beeline

“I recommend the course to product managers, researchers, and entrepreneurs, not just in digital business. I am sure that the majority of successful product teams in Russia in a couple of years will use the knowledge of this course.”

revenue $7.338
13 employees

Olya Vasilyeva

SEO at Severgroup Medicine

“Van's ideas now live in how we work today and what kind of customer experience we create. It's very, very cool. Just send your team to the individual course. It's mind-changing.”

revenue $147.290
59 employees

Mikhail Saranskov

UX Researcher at Mango Inshuring

“When I completed the course by Evan Zamesin, I was impressed. I recommend it to everyone who develops their product and needs to host a lot of high-quality interviews.”

Alexander Kremenets

CEO at Makeomatic

“I recommend it to all those involved in making product decisions. It expands and structures your knowledge.”.

revenue $157.8m
126 employees

Dilara Galiyeva

Product Manager at Yandex Plus

“A lot of things became clear: what role do the emotions play, how to change the interview flow depending on your goal, how to make respondents describe each step in detail during the UX research, and how to pick strategic decisions out of it all. In short, it's awesome. Highly recommend it.”

revenue $9.6m
179 employees

Varvara Stoyanova

Former PR Director at Doctor Ryadom

“I recommend this course to those who conduct interviews intuitively, but something is always wrong with them. Evan gives detailed practical knowledge sensibly and with great examples. Lots of practice."

revenue $9.2m
62 employees

Victoria Lepilova

Marketing Director at ATI.SU Russia

“Definitely recommend. It's a rare thing these days when you want to recommend something educational. Live communication, practice, answers to all your questions, your own project, getting out of your comfort zone, and learning many new things.”

revenue $169.646
11 employees

Karina Zhdanova

Product Manager at Skypro

“Three-hour online lectures were sometimes difficult, but the result is great: more self-confidence and cool cases in my head.”

revenue $30.2m
556 employees

Nikita Berezin

Former Head of online teachers course at uchi.ru

“Evan Zamesin's course is awesome! I'd add it to my bookmarks as the favorite EdTech product. Everything is very comfortable: everyone speaks the same language, there is only practice, clear goals, original ideas, and conclusions.”

revenue $12.7m
134 employees

Irina Lubnina

UX TEAM LEAD at Everest

“Last week, I finished Evan Zamesin's course. I learned a lot of new useful things. I liked the presentation of the material. You can also directly ask your questions. There was a lot of practice. You'll get the most important things in the form of text. I recommend Evan's course. It helps to look at your projects differently."

Polina Oparina

“If you're still in doubt about taking a The Nature of Product course with Evan Zamesin, stop it. The course is amazing! It kills the hypotheses-hallucinations and offsets its cost at least ten times."

revenue $10.9m
917 employees

Oleg Ogibin

“The course is amazing and unique! Immersion in Jobs To Be Done and practicing your new knowledge starts from the first lesson. And right from the first lesson, I was among that 75% of students who began to use Jobs To Be Done in their projects.”

revenue $109m
1 000 employees

Natalya Lukyanchikova

“The second day of the course on Jobs To Be Done from Evan Zamesin and I already have some fresh ideas:
1. Number of hypotheses tested is a product manager's KPI.
2. Investors are savvy, be like investors.”

revenue $28.6m
727 employees

Nikita Martynov

“A month has passed after the end of the Jobs To Be Done course. Our team has used the knowledge we've been getting since the first day of the course. The quality and quantity of communication have grown significantly.”

revenue $55.5bn
285 600 employees

Anton But

“When a course forms a new skill, changes the way of thinking a bit and adds a bunch of new tools to product work”.

revenue $1.9m
114 employees

Sergey Mikheev

“When I took the Nature of Product course, I had my doubts. Of course, there were doubts because I knew that I needed to talk to clients/users, I knew that I had no barriers to approaching people in the streets, and I had already done this many times. I wish I knew how wrong I had been in my doubts!”

Anton Solovey

«A week ago, I took Evan's course on Jobs To Be Done. The course is excellent. At first, I thought I would not learn anything new. But how short-sighted I was!”

revenue $8.3m
234 employees

Alexander Brovko

“Guys, take the course even if you already work as product managers and think you know everything about user research and Jobs To Be Done. You won't regret it. Evan doesn't only have great material, but he also explains it clearly.”

Kirill Gurbanov

“I took the course on Jobs To Be Done by Evan Zamesin in December. Even though I have been practicing customer research for six years, I still found many new working techniques, and I am happy with the course's results.”

revenue $10.9m
917 employees

Anton Eremin

“The most useful course. A lot of practice and deadlines make you forget all excuses and go interviewing. In two weeks, I managed to conduct three iterations of Jobs To Be Done, each time with a new portion of knowledge and feedback from Evan.”

Годовая выручка: 126 млрд руб.
Сотрудников: 3 500 человек

Михаил Новиков

«Я прошел курс по customerdevelopment custdev.me от Ивана Замесина. Мир больше не будет прежним! За эти две недели мой мозг просто был«перекопан». Теперь то, что я делаю обрело совсем иной, более глубокий, чем раньше...»

Alex Zhezherov

“And now our course is over. It's very helpful to open your chakras if you have never done it, and also teaches new (cool) tricks to those with already opened chakras.”

Natalia Shashkova

“Last week I took the course on Jobs To Be Done by Evan Zamesin. I'm so satisfied that I want to reflect on it. During the course, Evan talks about how in-depth interviews help test hypotheses and create in-demand products.”

revenue $55.5bn
285 600 employees

Dmitry Cherednik

“Even though I know CustDev, I love CustDev and I do CustDev, I went to Van with my team in order to be in the same research field. And even though I look at CustDev practices a little differently, I definitely recommend the course to ALL product managers”.

Alexander Tokmakov

“I can recommend the course to those who need to create a decision-making system based on interviews and expand it to all workflow stages.”

Andrey Stolyarov

“I took the course in spring and considered it one of my most valuable investments. I recommend it to everyone with "product" in their job descriptions, to everyone who has heard about the use of product mindset but can't break out of the features creation and redesign loop.”

Nastya Cherkasova

“I recommend the course to everyone who works on products or startups, develops business, or is simply interested in Jobs To Be Done. I was at the first live workshop in Kyiv, and I can say that this is the best workshop I have ever seen (and I've seen many of them).”

evenue $42m
253 employees

Polina Chernyshova

“I've been to several product bootcamps. So I have the experience to compare: Evan Zamesin will be at the top of the list. Substantially, without "my project is for the green bank, but it is all NDA," all examples are relatable and real. That's how it should be.”

Годовая выручка: 126 млрд руб.
Сотрудников: 3 500 человек

Николай Крылов

«Я проходил в мае, сейчас не помню, чтобы было что-то, что не понравилось. Все было как надо. Мне кажется Ваня к этому очень внимательно относится. Мне было очень полезно, потому что я сразу в дело пускал, то что узнал. Объем информации большой, много понятных кейсов, много отвечает на вопросы, можно включится в дискуссию...»

Vika Murzina

“Pros: I saw my area of underperformance and what skills I need to develop (corrected them and got a result). I practiced my skills in practice. You can ask any question and receive a clear, practical answer.”

Viktor Osyka

“I took the course on Jobs To Be Done in May, and Evan Zamesin did it well — it's a very sound, solid, and feasible product.”

Anton Todosiychuk

“I highly recommend it to product managers and entrepreneurs with the ambition to disrupt their businesses, companies, and industries.”

Vika Prydatko

“It's an essence of benefit, no empty talks, and bullshit. Very interactive, friendly, and cool. Two hours every Tuesday and Thursday went unnoticed. I listened to the course even when I was so tired that I could only lie on a sofa. The story about the launch of a taxi service in Azerbaijan and other stories were fantastic.”

Elena Iarygina

“Today I finished Evan's course "How to make a product." It's pure bliss. I would say that the course is mostly about how to make fewer "useless moves." I always cared about that and care about it even more now.”

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The Nature of a Product

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